Charting the course of sustainability in business
Today’s businesses are under the spotlight like never before. They are expected to play a leading role in fighting climate change, achieving globally agreed sustainable development goals, and ensuring that 9 billion people can live well on the planet by 2050. Progressive businesses are widening their focus beyond profit, to consider how they can create value in society and thrive in the future. It hasn’t always been this way. So how has the concept of sustainability in business evolved? 1960s-1970s: turning up the heat In 1962, conservationist Rachel Carson sparked international outcry...
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