Posts made in March, 2014

Access over ownership is the future of consumption

Consumers throughout the Western world are seeking greater value from products and services, and redefining their relationship with ‘stuff.’ And with flourishing online communities engaging with the concept of access over ownership, the internet is emerging as a robust platform for sharing models to grow and thrive. After more than 50 years of unprecedented consumption, we are overdrawn on the planet’s resources and businesses are grappling with rising raw material costs, escalating carbon emissions, pollution and waste. The commercial frenzy to sell more products has...

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