Posts made in May, 2013

P&G Children’s Safe Drinking Water: Multiple small steps change lives

Procter & Gamble’s flagship social responsibility initiative has helped save the lives of 30,000 children globally. Katharine Earley explores how the firm is using the programme to engage consumers and meet its sustainability goals. As the global water crisis intensifies, some 780m people lack access to safe water, while nearly 2,000 children under the age of five die from water and sanitation-related diarrheal diseases every day, more than from HIV/AIDS and malaria combined. Increasingly, major companies are tackling fundamental health and development issues, including safe drinking...

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Spotlight on five tales of sustainability storytelling success

Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation. Here we consider five compelling examples of storytelling success, spanning ethical fashion, renewable energy, food waste, climate change and sustainable development, highlighting what they have in common and what makes them successful. Unilever: Food waste challenge inspires and informs Consumer goods giant Unilever put consumers at the heart of its new food waste initiative by asking 12 UK...

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